Moms and Online Shopping: How to Reach this Lucrative Market

So great is the boom in Internet retailing, that a Forrest Research survey estimated U.S. online sales would grow from $96 billion in 2003, to more than $200 billion by 2008. Who is out there, doing all that buying?

A good part of the market is women, particularly young mothers who are part of the consumer group that cite a preference for Internet shopping to avoid crowds, get better prices, compare products, and reduce the need to travel around to find what they want.

In 2003, women in the 18-34 year age bracket made up 15% of Internet users. They also constituted 24% of the buyers from cosmetic and fragrance sites, 20% of the customers for wearing apparel, and 22% of the shoppers for jewelry and other luxury items.

With 50% of online purchases being made by someone from a household where the chief wage earner is between 25 and 55 years of age, there is growing evidence that the family unit, particularly where women are responsible for the buying of goods for personal use and gifts for others, significantly impacts the annual sales figures for all online retailers.

It also impacts local retail sales, with industry statistics showing that the research done by potential customers online, results in $1.50 spent locally, for every $1 spend on Internet shopping.

According to a recent survey conducted by Marketing Sherpa, one of the best ways to tap into the lucrative mom’s market is through solid information. If you’re looking for great content to appeal to moms, get it cost-effectively at here.

Do You Lack The CONFIDENCE
To Act On Your Ideas When It Comes To Business?

Direct Sales Articles

Moms and Online Shopping

Moms Want Content - Give it to Them

Crafts and Games for Your Princess Party

Teach Parents to Talk to Their Babies!

8 Ways to Bring your Customers back again

The How to Have a Successful (Direct Sales) On-Line Party!

Increase Sales By Flying Under Your Prospects' "Radar Defenses"

Marketing Offline Can Substantially Increase Your Online Business

Overcoming Recruiting Objections: How to Become the Queen of Closing

Direct Sales Tips

How Do I Generate More Online Leads for My Direct Sales Business?

Networking Events Really Grow Your Business

7 Tips to Recruiting a Downline

Online Parties and Vendor Fairs Can Help Your Business

More Articles Here

If you're looking for the REAL DEAL of Succeeding in Direct Sales & Network Marketing, sign up for
In Direct Sales eNews - Free!

Name:

email: